Purple Papers

Things That Make You Go Hmmm

Thoughts, insights, news, blogs, tips and other cool stuff.

We Already Have A Website, So Why Do We Need A Microsite?

What Exactly is a Microsite? For those of us who travel in marketing circles, lately there is increasing buzz about adding microsites to integrated marketing and communications campaigns.

What Is the Lifespan of a Website?

Success by Committee

Solo Marketer: The Jack Or Jill Of All Trades

Put Some Poetry In Your Marketing

A Brand Doesn’t Just Happen

A Good Reputation is Good for Business

March Madness as a Form of Client Education

That’s A-Moiré: Moiré to Sponsor the 2019 LMA National Conference

Can I Tell You a Story?

Proud Sponsors: 2018 LMA Mid-Atlantic Regional Conference

Yes, You Need a Style Guide

Free Stuff

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