Accounting, Associations, Higher Ed, Legal
Yes, You Need a Style Guide
Industries: Accounting, Associations, Higher Ed, Legal, Professional Services
Sometimes known as graphic standards or brand guidelines, a style guide is essential to keeping your brand identity consistent. Every brand, from the smallest startup to the biggest industry leader needs a set of branding guidelines and rules to maintain its identity and control what the public sees.
more >Associations, Foundations, Non-Profit
Going Responsive – A Marketing Must
Industries: Associations, Foundations, Non-Profit
Did you know, every day an average of 353,000 babies are born across the world and according to Apple, 667,000 iPhones are sold everyday?
more >Associations, Foundations, Non-Profit
Are You an “Innie” or an “Outie”?
Industries: Associations, Foundations, Non-Profit
There have been a lot of interesting discussions going back and forth in group forums on LinkedIn. The topic is about whether there's a trend among associations and non-profits to move their marketing and creative in house and...
more >Associations, Higher Ed, Medical, Professional Services
Put Some Poetry In Your Marketing
Industries: Associations, Higher Ed, Medical, Professional Services
Which of the two phrases below sounds better? “Ask not what your country can do for you—ask what you can do for your country.” “Do not ask your country what it can do for you. Instead, ask yourself what you can do for your country.”
more >Associations, Professional Services
But I Saved Us Money
Industries: Associations, Professional Services
Despite all the glorious advancements in our society, some things never change. One of the biggest? You get what you pay for. This includes everything from clothes, cars, house repairs, to the quality of your food and dining experience at your favorite restaurants. Oh, yes – and marketing plans, branding and communications campaigns.
more >Legal
Business Development Burnout: The Last Straw
Industries: Legal
Our interview with the partner was scheduled for 2 p.m. She arrived at 2:45 p.m., apparently not knowing what she was doing in the room or why we were there (even though we had met and shared an agenda only a week ago). As we started to sit, she mentioned she had only 15 minutes...
more >Legal, Professional Services
Who Really Wants To Be Educated About Marketing?
Industries: Legal, Professional Services
Think about the last time you asked someone for advice. What was it about the situation or person that caused you to seek advice?
more >Legal
Smart Marketing in 2016
Industries: Legal
Generally regarded as recession-proof, the legal industry has been less affected than many others but still impacted by the recent period of economic instability affecting the U.S. economy, as well as the global economy. Marketing your law firm in 2016, you will have to market smarter and make strategic investments to meet your firm’s goals.
more >Accounting, Legal
Use your bios to address what’s important to your clients
Industries: Accounting, Legal
These days, most potential clients’ first interaction with an attorney is through the firm’s website and their individual bio page. Sadly, most attorney bios are no more than a litany of straightforward facts that outline education, areas of practice...
more >Legal, Professional Services
Boost your law firm’s brand
Industries: Legal, Professional Services
To build a memorable brand that inspires confidence and trust, you need to know what is unique about your law firm and then pinpoint why that matters to clients.
more >About Moire Marketing Partners
Moiré Marketing Partners is a strategic branding and design communications agency that specializes in creative marketing for a business advantage.