Marketing Services for Higher Education

What We Do

We partner with universities, colleges, and educational organizations to tell their stories in unique ways. Our work aligns with the institution's strategic goals to help them reach and engage their audience for years to come.

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Branding

Moiré creates brand experiences for universities and institutions that are ready to embrace change and rise above the noise. Your brand identity is the representation of your institution's reputation through the conveyance of attributes, values, purpose, strengths, and passions. Allow Moiré to be the guardian of your brand. Together, we'll build awareness, engage and inspire your audiences, boost recruitment, and grow alumni participation.

Alumni Relations Brand Messaging Brand Positioning Creative Expressions School Image Student Surveys University Positioning Voice & Tone
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Marketing

The landscape of higher education marketing is changing. Is your institution changing with it? The marketing strategies of today will need to include big data, automation, personalized communications, integrated print-to-web strategies, mobile-friendly digital interfaces and interactions, social media, and the use of influencers—the list goes on and on. Let's create a marketing plan that aligns with your institution's strategic goals that will lead us to all the places your audiences are "hanging out," waiting to hear from you, wanting to know more about you—on their terms. 

Content Strategy Direct Marketing Enrollment Strategies Event Marketing Fundraising Events MARCOM Marketing Plans & Budgets School Advertising Social Media Campaigns Student Research
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Digital

So what is the role of digital communications in building brands? Nearly every prospective student will start their college search online. Every student and graduate will interface with you online. These communication touchpoints will take place through the institution's main website, microsites, landing pages, chats, emails, texts, interactive maps, videos, and social media platforms. It's a complex network of communication tools that should not be left to chance. Moiré creates pathways for audiences to find and engage your institution so you can be a part of their lifelong educational journey, together.

Alumni Publications College Microsites Email Marketing Faculty Announcements Online Surveys Social Media Campaigns User Experience Video & Animation Website Design & Development
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Print

From in-depth alumni magazines to personalized direct mail, print is definitely not dead. Moiré helps your institution tell its story with a comprehensive print strategy that includes creative designs, eye-catching photography, print-to-web solutions, personalized recruitment collateral, and print management and fulfillment. Not only is print alive, but also it should be considered a top priority in your institution's overall marketing communications plan.

Alumni Magazines Annual Reports Direct Mail Campaigns New Faculty Promotions Photo Libraries Print Advertising Recruitment Brochures View Books
Higher Ed

UNIVERSITY: George Washington University

Front Row Seat

One of the nation's best has partnered with Moiré for over a decade to create digital experiences, videos, recruiting campaigns, view books, progress reports and alumni magazines.

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Higher Ed

UNIVERSITY: Howard University

The Next 150 Years

A culturally diverse and research intensive university, a decade of partnership with Moiré, and a variety of marketing collateral and recruitment campaigns.

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Hello!
We Are Moiré
Free Stuff

Would you like to have Moiré take a look at your marketing or recruiting materials and provide valuable feedback?

Then we should talk! Tell us who you are and how can we help and we'll get back to you in a jiffy.

We’re Proud To Call Them Clients

• Achieving the Dream • Association of Community College Trustees • Dynamic Campus • George Mason University • George Washington University • University of Colorado • Georgetown Preparatory School • Georgetown University • Howard University • Kendall College • Laureate Education, Inc. • Temple University • Villanova University • Walden University • Washington Adventist University

Want to hear how our creative team can work with your university, institution, or educational organization?