Sandberg Phoenix

Business Unusual

The practice of law is changing and Sandberg Phoenix, understands the need to adapt. Not satisfied with the status quo and never afraid to challenge conventional wisdom, they not only believe that learning and innovation go hand-in-hand, they practice it.

This Midwest law firm wanted a disruptive brand image that reflects the way the firm re-examines traditional business models to create innovative legal services. 

Sandberg Phoenix teamed up with Moiré to extend their new brand positioning through a new name, logo, identity suite, brand standards guide, marketing collateral, email templates, attorney photos and of course a new website.

What If? Why Not?

Sandberg Phoenix wanted to brand itself as a firm that rebelled against the long-standing assumptions about law firms with a ‘what if’ and ‘why not’ approach that can change results, alter economics, and transform lives.

Moiré conducted brand analysis, speaking with the firm’s attorneys, employees and clients, as well as researching the firm’s competitors and markets, to identify how to best differentiate Sandberg Phoenix from other law firms.

Sandberg Life

In addition to the website, Moiré also created a full careers focused microsite. This website highlights the work/life balance of working at Sandberg Phoenix, interviews with team members, examples of their community Involvement, and a commitment of the firm's core values. The bright colors and duotone images are designed to create an emotional connection and user experience with website visitors and future employees.