Support, Advocate, Advance

The National Asphalt Pavement Association (NAPA) exclusively represents the interests of the asphalt producer/contractor on the national level with Congress, government agencies, and other national trade and business organizations.

Moiré's strategy started with a discovery workshop with senior executives. The invaluable input from the team representing each of NAPA’s divisions illustrated the ‘secret’ to NAPA’s value and reputation with their membership. From this came our inspiration for a brand campaign leading with The Road Ahead. The association has thrived on a culture of collaboration, which originates with its employees and extends to its companies and members.

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Branding Brand Identity Standards Website Design + Build Microsite Design + Build Digital Advertisement Campaigns Digital Experience Content Strategy

Building Better Brands

The sophistication, measured approach and intelligence that was critical for Moiré to reflect in the visual brand refresh and the new website design. By rethinking the usage of typeface, colors and approach to imagery made it clear that the brand components and the overall design system needed to reinforce the NAPA brand.

Moiré enhanced NAPA's signature with an integrated user experience design, visuals and mobile responsiveness, and built the new website using Moiré's non-proprietary Content Management System.

The reception and performance of our website and microsite has been excellent! Thanks for getting it up and running beautifully, smoothly, and on time.

NAPA By The Numbers

Year Founded
Company Members
NAPA Partners