Headquartered in the Washington, DC area, Moiré features an award-winning staff of strategists, designers, writers, and developers who are passionate about building brands and shaping expereinces. Let us help tell your story.
Contact us and "see how we listen."
About
We Are Moiré
Moiré Marketing Partners is a strategic branding + design agency specializing in creative communications for law firms, educational institutions, non-profits, and more.
Our Process... Simplified
Strategic Guidance
“Take a strategic approach.” That’s our guiding principle. Whether working on a full rebrand or a website redesign, our strategic guidance and creative vision for any project is grounded in research and analysis of market perceptions, brand awareness, and the competitive landscape. The resulting creative plan serves as a tangible roadmap for success, with clearly defined goals, realistic timelines, and targeted deliverables.
Targeted Design
Stunning creative that also aligns with your core business goals—that's the mission! Moiré does not offer up cookie-cutter creative to achieve those goals. We will design and implement well thought out, orginal creative that addresses your goals and produces results. From your identity system to your digital presence, and everything in between, Moiré delivers.
Measurable Results
Even in the best economic climate, you need to gauge—not guess—the value of your marketing investment. At Moiré, we believe it is important to know your objectives in order to evaluate the success of your marketing efforts. We call that return on objective, or ROO. Once we've identified your objectives, we use the latest metrics and reporting tools to monitor and assess brand impressions, customer engagement and interactions, media hits, and all Website and social media analytics. These findings empower you to isolate high-performing initiatives and recalibrate your efforts if necessary.
What is a "Virtual" Marketing Department?
There are many cases in which Moiré functions as a virtual CMO, marketing department, or marketing assistant to a number of our clients. This can be a temporary measure to help with organizational re-org or turn-over, or part of a longer-term engagement. This unique service allows small to medium-sized organizations access to years of industry knowledge and expertise, combined with all the necessary resources a marketing department needs to succeed. Contact us to discuss designing a virtual marketing program to meet your organization’s needs.
- Branding, positioning and identity
- Websites, microsites and blog design
- Social media management and monitoring
- Marketing audits, budgets and planning
- Content development
- Communication and presentation materials
- Identifying sponsorship opportunities
- Event planning and promotion
- Develop metrics to measure results
- Interim marketing head or CMO
Leadership
We Are Creatives!
Moiré is composed of experienced marketers, strategists, account managers, designers, developers, copywriters, and one mischievous four-legged creature.
By deepening client relationships, many clients have asked us to provide ongoing marketing support long after the brand launch.
As partner at Moiré, Jim is involved in business development efforts. He prides himself in staying connected with clients by remaining a part of the day-to-day process. His wealth of knowledge and vast experience in working with Fortune 500 companies, associations and higher-ed organizations help guide clients' strategy and reach their goals and objectives.
Jim brings the wisdom of 25 years of experience in the business to mentor both clients and staff on the power of strategic design to transform businesses and motivate customers.
Prior to joining Moiré, Jim founded Thinkdesign + Communications, a full-service graphic design firm, that specialized in marketing communications for higher education, technology, associations and non-profits. Jim received his BA in Visual Communications from George Mason University.
Hockey, golf and poker are his passions, but only one of these hobbies has ever turned a profit.
Marketing communications should be consistent, engaging, and highly functional – regardless of the medium.
As Partner and Creative Director of Moiré Marketing Partners, Jeff Roberts believes that marketing communications should be consistent, engaging, and highly functional – regardless of the medium. With more than 25 years of experience in marketing communications, branding and client focused design, Jeff brings extensive leadership to Moiré’s multi-leveled creative services.
As the Creative Director at Moiré, Jeff focuses on meeting the needs of our clients through timely customer interactions and innovative design direction and execution. His vast range of interests, abilities and experiences benefit our clients by ensuring every deliverable meets the highest creative standards and executes the strategy necessary to achieve each engagements stated goals.
Before launching Moiré, Jeff served as Design Director at Washington Post’s Post-Newsweek and the Senior Art Director at McMurry/TMG (now Manifest Digital). His design and art direction has earned him several Webby Awards and numerous recognitions, including the Gold Ozzie Award for Excellence in Design. Jeff also received design awards from PRINT magazine, Art Directors Club, HOW, American Advertising Federation (AAF) and the American Institute of Graphic Arts (AIGA).
Jeff is an active member of the Legal Marketing Association (LMA) and the Association of Legal Administrators (ALA).
Careers
We’re Always Looking...
for smart, passionate people to wow us with their great ideas.
Are you creative? Inspiring? Talented? Exceptional Work? Design-driven? Multi-tasker? Proud? Experienced? Strategic? Executer? If so, we'd love to hear from you! Drop us a line and tell us why you’d be a great fit.
Close
New Business Director
Moiré Marketing Partners, a strategic branding and design agency, seeks an experienced business development professional to lead the firm’s marketing and growth initiatives.
Overview:
The ideal candidate will oversee the success and growth of existing accounts and identify new companies and/or organizations that can benefit from our services. This person will be a passionate self-starter, detail-orientated, and flexible. Industry contacts are a major plus.
Responsibilities:
- Identify business development opportunities and manage the process from concept to delivery.
- Plan, supervise and participate in events on behalf of the firm, such as trade shows, conferences, seminars, etc.
- Research and analyze markets and conduct competitive intelligence.
- Meet mutually agreed-upon sales quotas and targets.
Qualifications:
- 10 years business development experience.
- 4 years experience in an agency environment.
- Solid understanding of creative, branding and digital marketing and be able to "speak the language."
- Proven track record of success.
- Takes an ownership approach to projects.
- Articulate, organized, and detailed.
- Self-starter, motivated, ambitious and driven.
- Experience writing proposals and sales materials.
- Experience in Higher Ed, Associations or Professional Services a plus
Send a cover letter and resume to careers@moiremarketing.com. For immediate consideration, your salary history and references must be included. All replies are strictly confidential. All resumes will be considered but only the best will be contacted. We offer a competitive salary, benefits and a wonderful growth opportunity!
NO PHONE CALLS PLEASE.
Clients
Current, Past and Still Amazing
Want to add your logo too? Contact us and let’s make it happen!