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Accounting, Associations, Higher Ed, Legal 

Yes, You Need a Style Guide

Industries: Accounting, Associations, Higher Ed, Legal, Professional Services

Sometimes known as graphic standards or brand guidelines, a style guide is essential to keeping your brand identity consistent. Every brand, from the smallest startup to the biggest industry leader needs a set of branding guidelines and rules to maintain its identity and control what the public sees.

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Associations, Higher Ed, Professional Services 

We Already Have A Website, So Why Do We Need A Microsite?

Industries: Associations, Higher Ed, Professional Services

What Exactly is a Microsite? For those of us who travel in marketing circles, lately there is increasing buzz about adding microsites to integrated marketing and communications campaigns.

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Associations 

Are You an “Innie” or an “Outie”?

Industries: Associations

There have been a lot of interesting discussions going back and forth in group forums on LinkedIn. The topic is about whether there's a trend among associations and non-profits to move their marketing and creative in house and...

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About Moire Marketing Partners

Moiré Marketing Partners is a strategic branding and design communications agency that specializes in creative marketing for a business advantage.