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Associations, Foundations, Non-Profit 

Are You an “Innie” or an “Outie”?

Industries: Associations, Foundations, Non-Profit

There have been a lot of interesting discussions going back and forth in group forums on LinkedIn. The topic is about whether there's a trend among associations and non-profits to move their marketing and creative in house and...

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Associations, Higher Ed, Medical, Professional Services 

Put Some Poetry In Your Marketing

Industries: Associations, Higher Ed, Medical, Professional Services

Which of the two phrases below sounds better? “Ask not what your country can do for you—ask what you can do for your country.” “Do not ask your country what it can do for you. Instead, ask yourself what you can do for your country.” While both phrases convey the same message, most people would agree that the first one does it better than the second.

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Associations, Professional Services 

But I Saved Us Money

Industries: Associations, Professional Services

Despite all the glorious advancements in our society, some things never change. One of the biggest? You get what you pay for. This includes everything from clothes, cars, house repairs, to the quality of your food and dining experience at your favorite restaurants. Oh, yes – and marketing plans, branding and communications campaigns.

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Accounting, Associations, Higher Ed, Legal 

Yes, You Need a Style Guide

Industries: Accounting, Associations, Higher Ed, Legal, Professional Services

Sometimes known as graphic standards or brand guidelines, a style guide is essential to keeping your brand identity consistent. Every brand, from the smallest startup to the biggest industry leader needs a set of branding guidelines and rules to maintain its identity and control what the public sees.

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Associations, Higher Ed, Professional Services 

We Already Have A Website, So Why Do We Need A Microsite?

Industries: Associations, Higher Ed, Professional Services

What Exactly is a Microsite? For those of us who travel in marketing circles, lately there is increasing buzz about adding microsites to integrated marketing and communications campaigns.

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About Moire Marketing Partners

Moiré Marketing Partners is a strategic branding and design communications agency that specializes in creative marketing for a business advantage.