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Associations, Professional Services 

But I Saved Us Money

Industries: Associations, Professional Services

Despite all the glorious advancements in our society, some things never change. One of the biggest? You get what you pay for. This includes everything from clothes, cars, house repairs, to the quality of your food and dining experience at your favorite restaurants. Oh, yes – and marketing plans, branding and communications campaigns.

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Accounting, Associations, Higher Ed, Legal 

Yes, You Need a Style Guide

Industries: Accounting, Associations, Higher Ed, Legal, Professional Services

Sometimes known as graphic standards or brand guidelines, a style guide is essential to keeping your brand identity consistent. Every brand, from the smallest startup to the biggest industry leader needs a set of branding guidelines and rules to maintain its identity and control what the public sees.

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Legal 

Business Development Burnout: The Last Straw

Industries: Legal

Our interview with the partner was scheduled for 2 p.m. She arrived at 2:45 p.m., apparently not knowing what she was doing in the room or why we were there (even though we had met and shared an agenda only a week ago). As we started to sit, she mentioned she had only 15 minutes...

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Legal, Professional Services 

Who Really Wants To Be Educated About Marketing?

Industries: Legal, Professional Services

Think about the last time you asked someone for advice. What was it about the situation or person that caused you to seek advice?

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Legal 

Smart Marketing in 2016

Industries: Legal

Generally regarded as recession-proof, the legal industry has been less affected than many others but still impacted by the recent period of economic instability affecting the U.S. economy, as well as the global economy. Marketing your law firm in 2016, you will have to market smarter and make strategic investments to meet your firm’s goals.

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Accounting, Legal 

Use your bios to address what’s important to your clients

Industries: Accounting, Legal

These days, most potential clients’ first interaction with an attorney is through the firm’s website and their individual bio page. Sadly, most attorney bios are no more than a litany of straightforward facts that outline education, areas of practice...

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Legal, Professional Services 

Boost your law firm’s brand

Industries: Legal, Professional Services

To build a memorable brand that inspires confidence and trust, you need to know what is unique about your law firm and then pinpoint why that matters to clients.

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Associations, Higher Ed, Professional Services 

We Already Have A Website, So Why Do We Need A Microsite?

Industries: Associations, Higher Ed, Professional Services

What Exactly is a Microsite? For those of us who travel in marketing circles, lately there is increasing buzz about adding microsites to integrated marketing and communications campaigns.

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Legal 

Who Controls Your Brand - You or Your Clients?

Industries: Legal

We are all familiar with the old adage “You are what you eat”, but is your firm allowing your clients to take control of your brand by awarding you the cases they send your way? In essence, are they defining your firm by what they allow you to eat? And, are you...

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Legal 

Your Logo Is Not Your Brand

Industries: Legal

Your brand is an expression of your personality. Branding is the strategy, planning and maintenance work that goes into helping to form and develop the communication tools that will best express and communicate the personality of a brand.

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About Moire Marketing Partners

Moiré Marketing Partners is a strategic branding and design communications agency that specializes in creative marketing for a business advantage.