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Associations, Foundations, Non-Profit 

Going Responsive – A Marketing Must

Industries: Associations, Foundations, Non-Profit

Did you know, every day an average of 353,000 babies are born across the world and according to Apple, 667,000 iPhones are sold everyday?

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Associations, Foundations, Non-Profit 

Are You an “Innie” or an “Outie”?

Industries: Associations, Foundations, Non-Profit

There have been a lot of interesting discussions going back and forth in group forums on LinkedIn. The topic is about whether there's a trend among associations and non-profits to move their marketing and creative in house and...

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Associations, Higher Ed, Medical, Professional Services 

Put Some Poetry In Your Marketing

Industries: Associations, Higher Ed, Medical, Professional Services

Which of the two phrases below sounds better? “Ask not what your country can do for you—ask what you can do for your country.” “Do not ask your country what it can do for you. Instead, ask yourself what you can do for your country.”

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Associations, Professional Services 

But I Saved Us Money

Industries: Associations, Professional Services

Despite all the glorious advancements in our society, some things never change. One of the biggest? You get what you pay for. This includes everything from clothes, cars, house repairs, to the quality of your food and dining experience at your favorite restaurants. Oh, yes – and marketing plans, branding and communications campaigns.

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Accounting, Associations, Higher Ed, Legal 

Yes, You Need a Style Guide

Industries: Accounting, Associations, Higher Ed, Legal, Professional Services

Sometimes known as graphic standards or brand guidelines, a style guide is essential to keeping your brand identity consistent. Every brand, from the smallest startup to the biggest industry leader needs a set of branding guidelines and rules to maintain its identity and control what the public sees.

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Legal 

Business Development Burnout: The Last Straw

Industries: Legal

Our interview with the partner was scheduled for 2 p.m. She arrived at 2:45 p.m., apparently not knowing what she was doing in the room or why we were there (even though we had met and shared an agenda only a week ago). As we started to sit, she mentioned she had only 15 minutes...

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Legal, Professional Services 

Who Really Wants To Be Educated About Marketing?

Industries: Legal, Professional Services

Think about the last time you asked someone for advice. What was it about the situation or person that caused you to seek advice?

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Legal 

Smart Marketing in 2016

Industries: Legal

Generally regarded as recession-proof, the legal industry has been less affected than many others but still impacted by the recent period of economic instability affecting the U.S. economy, as well as the global economy. Marketing your law firm in 2016, you will have to market smarter and make strategic investments to meet your firm’s goals.

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Accounting, Legal 

Use your bios to address what’s important to your clients

Industries: Accounting, Legal

These days, most potential clients’ first interaction with an attorney is through the firm’s website and their individual bio page. Sadly, most attorney bios are no more than a litany of straightforward facts that outline education, areas of practice...

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Legal, Professional Services 

Boost your law firm’s brand

Industries: Legal, Professional Services

To build a memorable brand that inspires confidence and trust, you need to know what is unique about your law firm and then pinpoint why that matters to clients.

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About Moire Marketing Partners

Moiré Marketing Partners is a strategic branding and design communications agency that specializes in creative marketing for a business advantage.