Moiré is a strategic branding and design communications agency that specializes in creative marketing for professional services firms, educational organizations and associations.
We help businesses inspire their audiences and build their brand through a creative and integrated marketing approach of strategy, design and technology. Call us toll free at 1-844-237-0045 and "see how we listen."
Sometimes known as graphic standards or brand guidelines, a style guide is essential to keeping your brand identity consistent. Every brand, from the smallest startup to the biggest industry leader needs a set of branding guidelines and rules to maintain its identity and control what the public sees.more >
True story: back in the day, I worked for got a client who was going to revolutionize computer diagnostics and repair via the Internet. There were only a handful of companies offering this service and our client had been the first to market.more >
Successful marketing is all about the ability to tell good stories. Most companies work to get their name and capabilities into the marketplace by connecting with their audience.more >
There have been a lot of interesting discussions going back and forth in group forums on LinkedIn. The topic is about whether there's a trend among associations and non-profits to move their marketing and creative in house and...more >
It's hot out, and as of late, I've been pretty “hot” on infographs. As a visual learner, the graphical essence of an infograph helps, in many cases, illustrate an idea and/or a point.more >
Which of the two phrases below sounds better? “Ask not what your country can do for you—ask what you can do for your country.” “Do not ask your country what it can do for you. Instead, ask yourself what you can do for your country.”more >
When most professional service firms think of social media, they envision Facebook and Twitter followings. Then again, how many new clients have you gained from these social channels?more >
Despite all the glorious advancements in our society, some things never change. One of the biggest? You get what you pay for. This includes everything from clothes, cars, house repairs, to the quality of your food and dining experience at your favorite restaurants. Oh, yes – and marketing plans, branding and communications campaigns.more >