Kobre & Kim LLP, a top go-to global litigation boutique for international litigation and arbitration, approached Moiré Marketing Partners for help with their brand, website redesign and the creation of a mobile website. Having established itself as a firm that is “Aggressive. Global. Conflict Free,” Kobre & Kim wanted the new website to highlight its global presence while still communicating its aggressive and conflict-free approach.
Moiré began by revisiting the firm’s brand and conducting a number of interviews with key stakeholders. The research and analysis compiled from the market, the firm’s competitors and the interviews served as the brand platform from which all brand expressions and creative would be developed. Moiré’s focus was to not make Kobre & Kim look and sound like a traditional law firm, but a global litigation boutique, different from anything else in the market. To accentuate Kobre & Kim as a unique firm in the global market, we incorporated rotating images of major cites on the homepage with each major city showing in the background throughout the site, which gives the firm a more international and contemporary look. Moiré continued this theme into the mobile website as well, which will be launching soon.
Moiré Marketing Partners is a branding and design communications agency headquartered in Washington DC, with offices in Virginia, California and Texas. Moiré's clients include law firms, accounting and CPA firms, financial and consulting firms, associations, educational organizations and technology firms.
Moiré Low Down
Strategic marketer Rod Oshins has joined Moiré Marketing Partners as a principal and head of the firm's new New York office.
"Rod Oshins is a significant addition to our management team as we continue our commitment to broaden our range of services and client expertise," said Jim Garzione, partner of Moiré Marketing Partners. "As head of our new New York office, Rod will play a strategic role in developing sophisticated marketing and branding strategies for our higher ed and professional services clients."
Based in the New York area, Rod brings to Moiré more than 20 years of experience developing marketing and branding campaigns for hundreds of professional services firms throughout the country. Not just law firms—for the past several years, Rod has worked closely with colleges and universities nationwide in developing ways to help promote themselves to prospective students, communicate with current students and to keep in touch with alumni.
Prior to joining Moiré, he was Publisher of Executive Counsel Magazine, a leading publication addressing the key issues effecting C-Level executives at the nation's top corporations, private institutions and law firms. Rod also served as Senior Account Executive at Ad Image, Inc. and was an original member of American Lawyer Media’s law firm marketing division.
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