Kobre & Kim LLP, a top go-to global litigation boutique for international litigation and arbitration, approached Moiré Marketing Partners for help with their brand, website redesign and the creation of a mobile website. Having established itself as a firm that is “Aggressive. Global. Conflict Free,” Kobre & Kim wanted the new website to highlight its global presence while still communicating its aggressive and conflict-free approach.
Moiré began by revisiting the firm’s brand and conducting a number of interviews with key stakeholders. The research and analysis compiled from the market, the firm’s competitors and the interviews served as the brand platform from which all brand expressions and creative would be developed. Moiré’s focus was to not make Kobre & Kim look and sound like a traditional law firm, but a global litigation boutique, different from anything else in the market. To accentuate Kobre & Kim as a unique firm in the global market, we incorporated rotating images of major cites on the homepage with each major city showing in the background throughout the site, which gives the firm a more international and contemporary look. Moiré continued this theme into the mobile website as well, which will be launching soon.
Moiré Marketing Partners is a branding and design communications agency headquartered in Washington DC, with offices in Virginia, California and Texas. Moiré's clients include law firms, accounting and CPA firms, financial and consulting firms, associations, educational organizations and technology firms.
Moiré Low Down
Moiré's Partner and Creative Director, Jeff Roberts will be moderating a panel the Legal Marketing Association's Annual Conference in Las Vegas, Nevada. LMA's 2013 Conference will be held at the Aria Resort on April 8th, 9th and 10th.
A Recipe for SMORs - Smart Marketing On (Limited) Resources
Monday, April 8, 2013
The Tipping Point: In-house versus Outsourcing
Success in time management and budget management can be significantly impacted by the decisions to outsource or handle projects in-house. Analyzing where you or your team’s efforts are focused takes experience. Finding the right partners on a project can determine success or failure. In this session, you will hear from in-house marketers who have found the right balance between utilizing service providers and utilizing firm resources. Perspectives from small, mid-sized and large firms will discuss public relations, event planning, graphic design, web management, advertising and more.
- Jeff Roberts, Partner & Creartive Director, Moiré Marketing Partners
- Richard A. Harris, Richard Harris Law Firm
- Gail Lamarche, Henderson, Franklin, Starnes & Holt, P.A.
- Susan Greene, Director of Marketing, Becker & Poliakoff P.A.