Kobre & Kim LLP, a top go-to global litigation boutique for international litigation and arbitration, approached Moiré Marketing Partners for help with their brand, website redesign and the creation of a mobile website. Having established itself as a firm that is “Aggressive. Global. Conflict Free,” Kobre & Kim wanted the new website to highlight its global presence while still communicating its aggressive and conflict-free approach.
Moiré began by revisiting the firm’s brand and conducting a number of interviews with key stakeholders. The research and analysis compiled from the market, the firm’s competitors and the interviews served as the brand platform from which all brand expressions and creative would be developed. Moiré’s focus was to not make Kobre & Kim look and sound like a traditional law firm, but a global litigation boutique, different from anything else in the market. To accentuate Kobre & Kim as a unique firm in the global market, we incorporated rotating images of major cites on the homepage with each major city showing in the background throughout the site, which gives the firm a more international and contemporary look. Moiré continued this theme into the mobile website as well, which will be launching soon.
Moiré Marketing Partners is a branding and design communications agency headquartered in Washington DC, with offices in Virginia, California and Texas. Moiré's clients include law firms, accounting and CPA firms, financial and consulting firms, associations, educational organizations and technology firms.
Moiré Low Down
The Women in Law Empowerment Forum (WILEF) educates and provides networking opportunities for women in law firms and corporate law departments and is now in its seventh year. In addition to WILEF's stellar programming, WILEF has launched the WILEF Gold Standard Certification initiative.
WILEF Certification emphasizes the leadership roles achieved by equity women partners, rather than the policies or practices of the firm or the overall number or percentage of women in the partnership. Law firms with 200 or more practicing lawyers in the United States are eligible for the 2013 WILEF Gold Standard Certification if they successfully demonstrate that women represent a meaningful percentage of their equity partners, of their highest leadership positions, of their governance and compensation committees, and of their most highly compensated partners. For the WILEF Certification, a meaningful percentage means that the number of women equity partners satisfies four or more of the following criteria:
- Women account for at least 20% of equity partners or alternatively, 25% or more of the attorneys becoming equity partners during the past twelve months.
- Women represent at least 10% of firm chairs and office managing partners.
- Women make up at least 20% of the firm's primary governance committee.
- Woman represent 20% or more of the firm's compensation committee.
- Women make up at least 25% of practice group leaders or department heads.
- Women represent at least 10% of the top half of the most highly compensated partners.