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Purple Papers is Moiré’s e-newsletter. Each month Moiré sends an issue of the Purple Papers to you with industry insights, target focused blogs, client highlights and more to help you stay in touch and informed.
Niles Barton Launches New Website
January 16, 2012
Moiré Marketing Partners worked with Niles, Barton & Wilmer, LLP, a full-service, mid-sized and well-established 173-year-old Baltimore law firm, to create and introduce a brand refresh, which also included the design and development of the firm’s new website.
Moiré Marketing Partners conducted a branding/realignment exercise (discovery phase), including partner interviews and a thorough, in-depth competitor analysis. The nexus of the interviews and competitor analysis created the firm’s brand realignment that speaks to “Firmly Grounded. Highly innovative”, which reflects the firm’s rich history, experience, credibility (trustworthy) and stability. The firm's new brand is prominently display on the website's homepage through the imagery and throughout the site via the messaging.
Moiré Marketing Partners is a strategic branding and marketing communications agency specializing in the success of professional services firms. Headquartered in Washington, DC, with an office in Long Beach, California, Moire's clients include law firms, accounting firms, financial and consulting firms, associations, architecture and engineering firms, educational organizations, real estate companies and technology-based firms.
Press Contact: news@moiremarketing.com
Moiré Low Down
Moiré Celebrates 1 Year of Rebrand
WOW, time has flown by since our rebrand launch on July 1, 2009!
On July 1, 2010, Moiré, a nine-year-old branding and communications agency, celebrated its one-year anniversary as Moiré Marketing Partners (formerly Moiré Studio). In the past year, the agency has expanded the senior team, opened an office in Long Beach, CA and strengthened its branding, online and communications strategy for professional services firms.
As our client relationships have deepened, many legal and accounting marketers have asked us to provide more strategic support and turnkey programs to meet their needs. We use various research methodologies to give clients a clear picture of current market perceptions, brand awareness, competitor branding, choice positioning, areas for improvement and opportunities for growth. Brand strategy services include assessment and monitoring, positioning and messaging, brand architecture, conversational branding (elevator pitches and coaching), brand announcements, brand extensions and internal branding. Identity services run the gamut from naming and tagline development, to logo design and identity systems.
Moire's clients include law firms, accounting firms, financial and consulting firms, associations, architecture and engineering firms, educational organizations, real estate companies and technology-based firms.
To read the full release from last year, please vistit the press release.
