News

» Niles Barton Launches New Website
» Sequel Introduces its New Brand
» Akin Gump Holiday Card Takes 2nd at ATL
» Stein Sperling Launches New Brand
» Villanova Business Summer 2011 Issue Is Out!
» The Future Fund Launches Marketing Video
» Babcock Wins National LMA "Your Honor Award"
» DSA Launches Whistlestop Tour 2011 Website
» LMA Launches Conference Mobile Website
» ProSearch Strategies Launches New Brand

Purple Papers is Moiré’s e-newsletter. Each month Moiré sends an issue of the Purple Papers to you with industry insights, target focused blogs, client highlights and more to help you stay in touch and informed.

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DSA's New Website Put Members at the Forefront

Moiré client, Direct Selling Association’s (DSA) recently launched their new branded resource-rich website.

To strengthen its relationship with members, DSA needed a brand that put its members at the forefront. And DSA’s new brand is all about building and strengthening connections with its members. Lyrical images of leaves and vines impart the organic support the association provides. In addition to a new resource-rich website, the brand is articluated across brochures, direct mail pieces and other collateral that helps the association stay in touch with members.

The Direct Selling Association (DSA) is the national trade association of the leading firms that manufacture and distribute goods and services sold directly to consumers. More than 200 companies are members of the association, including many popular brand names like Avon, Tupperware, Longaberger, Mary Kay and The Pampered Chef. DSA prides itself on its an unwavering commitment to ethical business practices and customer service.

Visit their website to find out more about DSA.

Moiré Marketing Partners is a strategic branding and communications agency specializing in the success of professional services firms. Headquartered in Washington, DC, with an office in Long Beach, California, Moiré's clients include law firms, accounting firms, financial and consulting firms, associations, educational organizations, real estate and technology firms.

 

Moiré Low Down

Jeffrey Morgan to Speak at LMA Toronto's Annual Conference

Jeffrey Morgan, Moiré's Principal, will be speaking with the members of the Legal Marketing Association's Toronto Chapter at their Annual Conference on January 31, 2012. Morgan will be presenting a lively discussion on Living Your Brand: How to use integrated branding for marketing success in‐ and outside your firm.

To gain a competitive advantage in today’s market, law firms need a strong brand that will help them gain mindshare and attract loyal clients. To build a robust brand, firms need to take an integrated approach to marketing, both inside and outside the firm. All marketing communications should be consistent in look, feel and messaging, from your business cards to your website. Just as your marketing communications should share the same key messages, everyone at the firm from management to administrators should speak with one voice. Staff need to be trained as brand ambassadors, promoting the value the firm provides clients as much as a brochure or website does.

 


Living Your Brand: How to use integrated branding for marketing success in‐ and outside your firm.

Tuesday, January 31, 2012
2:00 - 3:00 pm
Hyatt Regency Toronto - Toronto, Canada


For more info or to register, please visit the registration site.