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» Babcock Partners: A new breed of law firm goes live

» Arctic.ru – An Educational Website Goes Live

» Babcock Positions as Deepwater Horizon Go-To Firm

» Nixon Peabody Releases 2009 Annual Report

» Villanova Redesigns Villanova Business Magazine

» DSA's New Website Put Members at the Forefront

» Paul, Weiss Completes 2009 Alumni News Magazine

» ACCT and Jill Biden Promote Community Colleges

» DSA's Robinson Appears on NBC’s the TODAY Show

» 2010 LMA Conference Welcomes Moiré as Sponsor

Purple Papers is Moiré’s e-newsletter. Each month Moiré sends an issue of the Purple Papers to you with industry insights, target focused blogs, client highlights and more to help you stay in touch and informed.

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DSA's New Website Put Members at the Forefront

February 19, 2010

Moiré client, Direct Selling Association’s (DSA) recently launched their new branded resource-rich website.

To strengthen its relationship with members, DSA needed a brand that put its members at the forefront. And DSA’s new brand is all about building and strengthening connections with its members. Lyrical images of leaves and vines impart the organic support the association provides. In addition to a new resource-rich website, the brand is articluated across brochures, direct mail pieces and other collateral that helps the association stay in touch with members.

The Direct Selling Association (DSA) is the national trade association of the leading firms that manufacture and distribute goods and services sold directly to consumers. More than 200 companies are members of the association, including many popular brand names like Avon, Tupperware, Longaberger, Mary Kay and The Pampered Chef. DSA prides itself on its an unwavering commitment to ethical business practices and customer service.

Visit their website to find out more about DSA.

Moiré Marketing Partners is a strategic branding and communications agency specializing in the success of professional services firms. Headquartered in Washington, DC, with an office in Long Beach, California, Moiré's clients include law firms, accounting firms, financial and consulting firms, associations, educational organizations, real estate and technology firms.

Press Contact: news@moiremarketing.com

Moiré Low Down

Moiré Sponsors LMA-LA's 2010 CME: Inspire, Innovate, Generate: Driving Success In A New Marketplace

Moiré Marketing Partners is proud to be a premium sponsor of the Annual Continuing Marketing Education (CME) Conference, Los Angeles, CA. This event will include a full day of educational programs where you will hear from some of the industry's top experts in the field of Legal Marketing. You'll also have the opportunity for networking with other attendees & the generous sponsors throughout the day during our complimentary breakfast and lunch. Back by popular demand is our "Big Board of Prizes". Be sure to stick around after the programming for the annual CME dessert bar & cocktail reception and a chance to win.

Date: September 24, 2010
Time: 8:00 a.m. - 5:30 p.m.
Location: Sofitel - Los Angeles, 8555 Beverly Blvd., Los Angeles, CA 90048

Following are this year's topics & presenters:

Keynote: The Passion of Leadership
Henry Givray, Chairman & CEO, SmithBucklin

Off the Record: Prominent Law Firm Leaders Open Up About Business Development and Marketing Management
Moderator: Kent Zimmermann, Esq., Partner, Zeughauser Group,
Elliot Brown, Managing Partner, Irell & Manella
Joe Calve, CMO - Morrison & Foerster
Jeannie Muzinic, Chief Marketing Officer, McDermott Will & Emery
Sandra-Seville Jones, Co-Managing Partner, Munger, Tolles & Olson

Using Client Feedback to Drive Better Client and Industry Team Initiatives
Laura Meherg, Partner, Wicker Park Group
Jennifer Gordon Skiver, Senior Business Development Manager, Allen Matkins

Making Mist and Making Rain: Coaching Attorneys to Change the Business Development Mindset
Alycia Sutor, Partner, Akina Corporation

Risk Management: What They Say About You When You’re Not There
Shari Harley, Principal, The Harley Group International

General Counsel Panel
Moderator: M. Christie Hind, Esq., Principal, Akina Corporation