Jeffrey is one of the true pioneers of law firm marketing. He brings more than 20 years of experience developing legal marketing and branding campaigns for hundreds of law firms in North America and Europe. And not just law firms—Jeffrey has coached publications such as Harvard Business Review in crafting strategies that increased their presence in a variety of business markets.
As principal and head of West Coast operations at Moiré Marketing Partners, Jeffrey advises clients on a full compliment of marketing issues and challenges including internal/external marketing audits, branding, advertising, web development, media strategies, and personal marketing plans.
Prior to joining Moiré, he was senior vice president and chief marketing officer for Best Lawyers in America, a leading lawyer ranking service. Jeffrey also served as principal of Greenfield/Belser and was founder of American Lawyer Media’s law firm marketing division. At ALM, Jeffrey was instrumental in launching several publications and products lines including Corporate Counsel, The Minority Law Journal, IP Law & Business and Law.com.
Jeffrey is a longtime member of the Legal Marketing Association (LMA), having served as a board member of the international organization as well as its Los Angeles and New York chapters. He also served on the international conference committee for the Washington, D.C., Palm Springs, Toronto, and Phoenix annual meetings.