Moiré is a strategic branding and design communications agency that specializes in creative marketing for law firms, educational organizations and associations.
We help businesses inspire their audiences and build their brand through a creative and integrated marketing approach of strategy, design and technology. Call us toll free at 1-844-237-0045 and "see how we listen."
Public Risk Management Association Magazine: An Intimate Look At PTSD
PRIMA's December 2017 issue is out! Designed and produced by Moiré.
more >Client: Public Risk Management Association
Expertise: Print
Industry: Associations & Nonprofits
Services: Magazines, Publications
Are You The Wind or The Flag?
True story: back in the day, I worked for got a client who was going to revolutionize computer diagnostics and repair via the Internet. There were only a handful of companies offering this service and our client had been the first to market.
more >Categories: Marketing, Professional Services
Tags: Branding, Advertising, Marketing
Going Responsive – A Marketing Must
Did you know, every day an average of 353,000 babies are born across the world and according to Apple, 667,000 iPhones are sold everyday?
more >Industry: Associations, Foundations, Non-Profit
Back to School: Marketing Planning
“Back to school. Back to school, to prove to Dad that I'm not a fool. I got my lunch packed up, my boots tied tight, I hope I don't get in a fight."
more >Categories: Higher Education
Tags: Marketing Plan, Strategic Planning
Can I Tell You a Story?
Successful marketing is all about the ability to tell good stories. Most companies work to get their name and capabilities into the marketplace by connecting with their audience.
more >Categories: Medical Services, Professional Services
Tags: Marketing, Business Development, Social Media, Copywriting
Are You an “Innie” or an “Outie”?
There have been a lot of interesting discussions going back and forth in group forums on LinkedIn. The topic is about whether there's a trend among associations and non-profits to move their marketing and creative in house and...
more >Industry: Associations, Foundations, Non-Profit
Tags: Marketing Budgets, Marketing, Marketing Management, Creative Team
Infographs: Picture Stories or Valuable Data that Supports a Point?
It's hot out, and as of late, I've been pretty “hot” on infographs. As a visual learner, the graphical essence of an infograph helps, in many cases, illustrate an idea and/or a point.
more >Categories: Higher Education
Tags: Infographs, Design, Marketing, Advertising
Put Some Poetry In Your Marketing
Which of the two phrases below sounds better? “Ask not what your country can do for you—ask what you can do for your country.” “Do not ask your country what it can do for you. Instead, ask yourself what you can do for your country.”
more >Industry: Associations, Higher Ed, Medical, Professional Services
Tags: Marketing, Communications, medical, Copywriting, Content Strategy
How Professional Services Firms Can Thrive In Online Communities
When most professional service firms think of social media, they envision Facebook and Twitter followings. Then again, how many new clients have you gained from these social channels?
more >Categories: Business Development, Marketing, Social Media
Tags: Social Media, Facebook, Twitter, LinkedIn, Business Development, Marketing, Professional Services
But I Saved Us Money
Despite all the glorious advancements in our society, some things never change. One of the biggest? You get what you pay for. This includes everything from clothes, cars, house repairs, to the quality of your food and dining experience at your favorite restaurants. Oh, yes – and marketing plans, branding and communications campaigns.
more >Industry: Associations, Professional Services
Tags: Marketing Plan, Branding