Glaser Weil: New Brand, New Logo

To go along with their new brand, Glaser Weil Fink Jacobs Howard Avchen & Shapiro hired Moiré Marketing Partners create a new logo, tagline, and stationery suite. Moiré's brand strategists spoke with key stakeholders, partners, employees and clients, investigated the firm’s competitors and researched markets. Glaser Weil’s reputation as a highly regarded litigation firm with renowned attorneys representing influential clientele, needed to be front and center in their brand. Culminating the project with the launch of the firm's new website and its companion mobile website.

A Powerhouse Law Firm – It's a big claim, but Glaser Weil has a reputation for getting big things done. Based in Los Angeles, California, Glaser Weil is one of the country’s premier full-service law firms. Advising a roster of diverse, selective clients — from start-ups and large global corporations to high-profile entertainers and other well-known individuals — Glaser Weil represents their clients’ interests with an unprecedented level of dedication and commitment. 

Client: Glaser Weil

Expertise: Branding

Industry: Legal,Professional Services

Services: Branding,Identity