CSBA’s Rebrand: The Future of National Security
The new CSBAonline.org offers an innovative user experience worthy of a national public policy research institute who is a leading source of independent, ground-breaking research focused on the future of defense. To reach and maintain the level of excellence the Center for Strategic and Budgetary Assessments' demands, they selected Moiré Marketing Partners team of strategists and designers to build and support their site.
The project began with an immersive process designed to translate CSBA’s brand promise and functional requirements into a high-end website design that leverages powerful features and the latest web technologies available. Moiré was engaged throughout the design phase to advise and gather requirements for the front-end website and the CMS.
With hundreds of publications, reports, news and events, detailed pages for services, industries and research, the site’s architecture, design and search features all work together to empower the user to quickly navigate, find and save the content they need. The combination of best of breed design and technology has created a truly empowering user experience for both CSBA and their users. The resulting CSBAonline.org represents what many consider the new standard for a think tank website—the perfect combination of user-focused design, resources and technology.
Industry: Associations & Nonprofits