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Associations, Higher Ed, Professional Services 

We Already Have A Website, So Why Do We Need A Microsite?

Industries: Associations,Higher Ed,Professional Services

What Exactly is a Microsite? For those of us who travel in marketing circles, lately there is increasing buzz about adding microsites to integrated marketing and communications campaigns.

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Legal 

Who Controls Your Brand - You or Your Clients?

Industries: Legal

We are all familiar with the old adage “You are what you eat”, but is your firm allowing your clients to take control of your brand by awarding you the cases they send your way? In essence, are they defining your firm by what they allow you to eat? And, are you...

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Legal 

Your Logo Is Not Your Brand

Industries: Legal

Your brand is an expression of your personality. Branding is the strategy, planning and maintenance work that goes into helping to form and develop the communication tools that will best express and communicate the personality of a brand.

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Legal 

Is New Media Still “New”?

Industries: Legal

A colleague once said, "New media is no longer new but its definition varies by awareness, education and experience of the user.” There are many revolutionary products and services that the market offers.

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Legal 

Websites Aren’t Built in a Day

Industries: Legal

“So, how long is this going to take?” Most often this question is followed by an overly ambitious date from someone at the firm as to when they would like to have their new site up. More often than not, that date is simply unrealistic and while someone...

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Legal 

All My Ex’s Lead to Successes

Industries: Legal

The why, how, and what of creating a successful alumni program. Why would I want to stay in touch with someone who left my firm?

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Legal 

Find Your Nugget

Industries: Legal

Here’s an interesting fact: it takes 22 tons of rock, gravel, grass and dirt to yield one single ounce of gold. Why is this interesting—particularly in an article devoted to the branding of law firms? Because mining for gold has a lot in common with finding a law firm’s unique position in the marketplace.

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Accounting, Legal 

Happy Alums: Can Employees Keep Working After They’re Gone?

Industries: Accounting,Legal

When you hear the words "alumni outreach," you probably think of your alma mater. They hope you do, anyway: most undergraduate institutions send out a stream of publications heavy enough to break any mail carrier’s back, and they’ve probably got...

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About Moire Marketing Partners

Moiré Marketing Partners is a strategic branding and design communications agency that specializes in creative marketing for a business advantage.