October 01, 2013
Web Marketing Association Awards Freeborn & Peters for Website by Moiré
Web Marketing Association awards Freeborn & Peters LLP website, designed by Moiré Marketing Partners, its 2013 Legal Standard of Excellence WebAward for the multi-platform law firm website.
Chicago-based law firm Freeborn & Peters LLP has been recognized by the Web Marketing Association for its innovative website. “Our website strategy had four distinct objectives,” said Ian Turvill, Freeborn’s Chief Marketing Officer. “to be found by buyers of legal services; to provide compelling content; to demonstrate individual, practice, industry, and firm-wide competence; and to integrate our brand promise and values throughout.”
The website is the product of a branding and design by Moiré Marketing Partners. “Brand promise is: Your Future Is Our Purpose,” said Turvill. “Our website needed to reflect that.”
Moiré conducted brand analysis, speaking with the firm’s attorneys, employees and clients, as well as researching the firm’s competitors and markets, to identify how to best differentiate Freeborn from other law firms. Moiré’s research showed that Freeborn’s core values and breadth of experience, in a variety of industries, establish it as a uniquely qualified firm that truly cares about the past, present and future of each of its clients – Your Future Is Our Purpose. Moiré extended the new brand and positioning through a new name, logo, tagline, identity suite, brand standards guide, marketing collateral, white paper and email marketing templates, and website.