October 19, 2015
University of Colorado’s Website Wins MarCom Award
The University of Colorado (UC) won a 2014 Gold MarCom Award from the Association of Marketing & Communication Professionals (AMCP) for the design and prodution of their EMBA's website.
MarCom Awards is a creative competition for any individual or company involved in the concept, writing and design of print, visual, audio and web materials and programs. Entries come from corporate marketing and communication departments, advertising agencies, PR firms, design shops, production companies and freelancers.
The MarCom statuette graces the trophy cases of some of the top business and communication firms in the world. The MarCom competition has grown to perhaps the largest of its kind in the world with about 6,000 entries per year. A look at the winners shows a range in size from individuals to media conglomerates and Fortune 50 companies. The competition is so well thought of in the industry that national public relations organizations, local ad clubs, and local business communicator chapters are entrants.
CU hired Moiré Marketing Partners to create a national campaign to promote their Executive MBA program, and as part of the campaign Moire designed and developed their new responsive website. The website reflects this new energy with vibrant colors and graphics, user-friendly interface, online registration, content to address students and alumni's needs. All built with an open source CMS to work seamlessly with CU's existing sites and database.