April 01, 2012
ThinkDesign + Communications is now Moire Marketing Partners
In order to expand its range of services to include branding and online communications strategy, ThinkDesign + Communications has merged with Moiré Marketing Partners, a Washington, D.C.-based branding and design communications agency.
"ThinkDesign has always specialized in supporting the needs of associations and higher educational organizations, among others," said Jim Garzione, president of ThinkDesign and now a partner at Moiré. "As our client relationships have deepened, many our clients have asked us to provide more branding support and strategic programs to meet their growing needs."
Moiré Marketing Partners has earned many awards for its clients over the years including Legal Marketing Association's Your Honor Awards, MarCom Awards, Service Industry Advertisers of America (SIAA) Awards, Summit Marketing Effectiveness Awards, Public Relations Society of America's (PRSA) Thoth Awards and Davey Awards. Moiré uses various research methodologies to give clients a clear picture of current market perceptions, brand awareness, competitor branding, choice positioning, areas for improvement and opportunities for growth.
Brand strategy services include assessment and monitoring, positioning and messaging, brand architecture, conversational branding and internal branding. Identity services run the gamut from naming and tagline development, to logo design and identity systems. In the world of digital marketing, Moiré’s services reflect the importance of organizations' websites and business operations. The online strategy the agency develops for clients can include website design and development, mobile websites and applications, recruiting and alumni sites, intranets and extranets, micro sites and blogs, e-marketing, Pay-Per-Click campaigns, social media, search engine optimization and analytics.
Print communications are still a critical part of all companies' marketing efforts. Moiré's print solutions are guided by their clients' marketing strategies and designed to make memorable impressions on target audiences. Services range from specialized materials, including firm and practice area brochures and recruiting campaigns, to magazines and newsletters, proposal and pitch systems, tradeshow booths and strategic advertising, media planning and direct marketing.