Moire
January 09, 2012

Morgan Takes his Roadshow to LMA Texas

Jeffrey Morgan, Moiré Marketing Partners' Principal, will be taking his roadshow to the city groups of LMA Texas. Jeffrey will speak with the members about Marketing Audits: Refocusing Your Firm in Houston, Austin and Dallas.

Are your firm's marketing efforts working to pave the way for success when the economy rebounds? A marketing audit offers an appraisal of a firm's marketing plan to ensure its marketing goals are being reached.

Understand the components of a marketing audit, including Marketing Environment Analysis, Marketing Strategy Analysis, Messaging Evaluation, Internal Audit (internal resources, abilities, tactics), ROA Audit (return on awareness of marketing activities), Marketing Mix Analysis as well as such research tools as SWOT, PEST and Porter's Five Forces analysis.

Learn how to:

  • Conduct a simple or complex marketing audit
  • Realign marketing objectives based on the findings of a marketing audit
  • Gain competitive knowledge through a marketing audit
  • Incorporate marketing audit findings for practice groups or firm-wide plans
  • Present marketing audit findings to management

Marketing Audits: Refocusing Your Firm

HOUSTON
Date:  Tuesday, April 17, 2012
Time:  11:30 a.m. - 1:00 p.m.
Location: Haynes & Boone, LLP

AUSTIN
Date:  Wednesday, April 18, 2012
Time:  11:30 a.m. - 1:00 p.m.
Location:  Headliner's Club

DALLAS
Date:  Thursday, April 19, 2012
Time:  11:30 a.m. - 1:00 p.m.
Location: Strasburger & Price, LLP

Categories: Events, Leadership, Professional Services, Speaking Engagements