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Running to Stand Still: Meeting Marketing Deadlines

Posted by Guest Blogger on November 17, 2013 in

Take a look at almost any case docket and you will see, among the pleadings and briefs, plenty of continuance motions. So rarely in court does something that’s supposed to happen actually happen when it’s supposed to.

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Debunking the Partner Buy-in Myth

Posted by Guest Blogger on June 10, 2013 in

How many times have professional services marketers heard the following? That’s a great idea, but how can we get buy-in? Personally, I think it’s the thing to do, but partners won’t want to pay for it…

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In Praise of Waiting

Posted by Guest Blogger on May 12, 2013 in

Child development experts call it “impulse control.” A key measure of a child’s maturity, the traditional test for it involves marshmallows. A 4-year-old is offered two marshmallows if he can wait 15 minutes for them.

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Using a Database to Find Your Firm’s Story

Posted by Guest Blogger on January 20, 2012 in

My first job in legal marketing was as a “writer” for Heller Ehrman. They wanted someone with a law degree who could work with the attorneys to strengthen their messaging.

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About Moiré Marketing Partners

Moiré Marketing Partners is a strategic branding and design communications agency that specializes in creative marketing for a business advantage.