Moire Marketing Blog Moire Marketing Blog
 

Solo Marketer: The Jack Or Jill Of All Trades

Posted by Connie Haeder on April 05, 2018 in

A solo marketer’s role is everything from business development, to website updates, to public relations, to managing graphic design and typically with less budget and support.

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Engage Your Audience and Drop The Filter

Posted by Jim Garzione on February 13, 2018 in

It’s been said time and again – the good thing about the Internet is that everyone has a voice. But the bad thing about the Internet is that everyone has a voice. We’ve entered a lightning-fast new era where direct, unfiltered communication rules. Period.

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Branding, Marketing 

What Your Brand Says About You

Posted by Jessica Trice on January 26, 2018 in Branding , Marketing

Your brand says a lot about your organization. It helps your audience understand what they can expect from you. Correctly identifying your brand is crucial to your success because it will help set you apart from the competition. Here, we will look at a few things you need to do to ensure your brand is saying the right things about you.

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Marketing, Professional Services 

Are You The Wind or The Flag?

Posted by Jessica Trice on September 14, 2017 in Marketing , Professional Services

True story: back in the day, I worked for got a client who was going to revolutionize computer diagnostics and repair via the Internet. There were only a handful of companies offering this service and our client had been the first to market.

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Higher Education 

Back to School: Marketing Planning

Posted by Jessica Trice on August 30, 2017 in Higher Education

“Back to school. Back to school, to prove to Dad that I'm not a fool. I got my lunch packed up, my boots tied tight, I hope I don't get in a fight."

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Medical Services, Professional Services 

Can I Tell You a Story?

Posted by Jessica Trice on August 22, 2017 in Medical Services , Professional Services

Successful marketing is all about the ability to tell good stories. Most companies work to get their name and capabilities into the marketplace by connecting with their audience.

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Higher Education 

Infographs: Picture Stories or Valuable Data that Supports a Point?

Posted by Jessica Trice on July 25, 2017 in Higher Education

It's hot out, and as of late, I've been pretty “hot” on infographs. As a visual learner, the graphical essence of an infograph helps, in many cases, illustrate an idea and/or a point.

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Business Development, Marketing, Social Media 

How Professional Services Firms Can Thrive In Online Communities

Posted by Jessica Trice on July 12, 2017 in Business Development , Marketing , Social Media

When most professional service firms think of social media, they envision Facebook and Twitter followings. Then again, how many new clients have you gained from these social channels?

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March Madness as a Form of Client Education

Posted by Jeremy Hoders on March 16, 2016 in

Most people eagerly anticipate March's arrival. The days get warmer, cherry trees bloom, the sun still shines in the later in the afternoon and you can hear birds chirping for the first time in months.

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A Lesson Firms Can Learn From Super Bowl Advertising

Posted by Jeremy Hoders on February 01, 2016 in

As the NFL’s Super Bowl approaches this weekend, the game will draw millions of viewers. Many will be tuning in strictly for the TV commercials, with the game being secondary. "Close to 50% of viewers tune in to actually watch the commercials, more than they watch the game," ...

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About Moiré Marketing Partners

Moiré Marketing Partners is a strategic branding and design communications agency that specializes in creative marketing for a business advantage.