Babcock Partners – Louisiana's new breed of law firm
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Babcock Partners – Louisiana's new breed of law firm
Babcock Partners (formally Babcock Law Firm) is a Louisiana-based litigation law firm and its refocused brand and redesigned website represents the dynamic culture of the firm, as well as the client-focused nature of how they conduct business. With clients spanning the U.S. and across Louisiana, Babcock attorneys represent diverse corporate clients and individuals in a wide array of matters.
Moiré brand strategists spoke with employees and clients, investigated competitors and researched markets where Babcock Partners wanted to increase new business opportunities (i.e., business litigation).
Babcock Partners is a new breed of law firm and their firm's new brand included: a new name, logo and tagline, culminating in the launch of the firm's new website, its companion mobile website, two micro-sites and several social media pages.
The Babcock Partners' brand, website and corporate identity was recognized with a Legal Marketing Association’s Your Honor Award.
