Arcanum - The intelligence behind high-stakes decisions
Arcanum came to Moiré with a new business venture but no brand, no website and no collateral. Rather than repackaging readily available info like most other firms with same services, Arcanum goes a step further offering clients detailed and thorough analysis.
Moiré brand strategists spoke with employees, investigated competitors and researched markets that Arcanum wanted to enter. From this research emerged a brand based on the intelligence behind high-stakes decisions. Arcanum’s brand reflects the firm’s understanding that trusted counsel and accurate intelligence make the crucial difference between success and failure in the global marketplace, and help turn risk into reward.
Moiré extended the brand and positioning through a new logo, identity suite, website, mobile website, firm brochure and a suite of collateral material templates.