Akin Gump's "hybrid" annual report energizes outreach
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Akin Gump's "hybrid" annual report energizes outreach
Energy and Global Transactions was among Akin Gump Strauss Hauer & Feld LLP’s leading practice areas. Yet they were not adequately promoting the deep expertise and achievements of the practice. To engage and inform clients and prospects in a meaningful way, Moiré developed a unique quarterly and annual “hybrid” publication: part newsletter, part deal sheet, part annual report.
The newsletter shares the latest industry developments while the deal sheets hone in on Akin Gump’s client accomplishments. As a testament to its success, the designs received a Legal Marketing Association’s Your Honor Award.
