Kobre & Kim LLP, a top go-to global litigation boutique for international litigation and arbitration, approached Moiré Marketing Partners for help with their brand, website redesign and the creation of a mobile website. Having established itself as a firm that is “Aggressive. Global. Conflict Free,” Kobre & Kim wanted the new website to highlight its global presence while still communicating its aggressive and conflict-free approach. Moiré began by revisiting the firm’s brand and conducting a number of interviews with key stakeholders.