Moiré BLOG

MOIRE LOW DOWN

Gear your bios to your clients

These days, most potential clients' first interaction with an attorney is via the firm's website and their individual bio page. Sadly, most attorney bios are no more than a litany of straightforward facts that outline education, areas of practice, accomplishments and credentials when they should be addressing what's most important to clients instead.
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Moiré Mondays: GUEST BLOGGER

How professional services firms can thrive in online communities

Michael Silverman, CEO, Duo Consulting

When most professional service firms think of social media, they envision Facebook and Twitter followings. Then again, how many new clients have you gained from these social channels? You could probably count them on your fingers. That's the experience we're seeing across the world of professional service firms. Slow traction in the social space can be attributed to poor social marketing. But that isn't always the case. In general, B2B and other professional service businesses have trouble finding a foothold in a world dominated by social interactions.
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Client Spotlight: Atkinson, Andelson, Loya, Ruud & Romo