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Accounting 

Yes, You Need a Style Guide

Industries: Accounting, Associations, Higher Ed, Legal, Professional Services

Sometimes known as graphic standards or brand guidelines, a style guide is essential to keeping your brand identity consistent. Every brand, from the smallest startup to the biggest industry leader needs a set of branding guidelines and rules to maintain its identity and control what the public sees.

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Accounting 

Use your bios to address what’s important to your clients

Industries: Accounting, Legal

These days, most potential clients’ first interaction with an attorney is through the firm’s website and their individual bio page. Sadly, most attorney bios are no more than a litany of straightforward facts that outline education, areas of practice...

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Accounting 

Put Some Poetry In Your Marketing

Industries: Accounting

Which of the two phrases below sounds better? “Ask not what your country can do for you—ask what you can do for your country.” “Do not ask your country what it can do for you. Instead, ask yourself what you can do for your country.” While both phrases convey the same message, most people would agree that the first one does it better than the second.

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Accounting 

Happy Alums: Can Employees Keep Working After They’re Gone?

Industries: Accounting, Legal

When you hear the words "alumni outreach," you probably think of your alma mater. They hope you do, anyway: most undergraduate institutions send out a stream of publications heavy enough to break any mail carrier’s back, and they’ve probably got...

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About Moire Marketing Partners

Moiré Marketing Partners is a strategic branding and design communications agency that specializes in creative marketing for a business advantage.