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Accounting, Associations, Higher Ed, Legal 

Yes, You Need a Style Guide

Industries: Accounting, Associations, Higher Ed, Legal, Professional Services

Sometimes known as graphic standards or brand guidelines, a style guide is essential to keeping your brand identity consistent. Every brand, from the smallest startup to the biggest industry leader needs a set of branding guidelines and rules to maintain its identity and control what the public sees.

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Accounting, Legal 

Use your bios to address what’s important to your clients

Industries: Accounting, Legal

These days, most potential clients’ first interaction with an attorney is through the firm’s website and their individual bio page. Sadly, most attorney bios are no more than a litany of straightforward facts that outline education, areas of practice...

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Accounting, Legal 

Happy Alums: Can Employees Keep Working After They’re Gone?

Industries: Accounting, Legal

When you hear the words "alumni outreach," you probably think of your alma mater. They hope you do, anyway: most undergraduate institutions send out a stream of publications heavy enough to break any mail carrier’s back, and they’ve probably got...

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About Moire Marketing Partners

Moiré Marketing Partners is a strategic branding and design communications agency that specializes in creative marketing for a business advantage.