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Business Development 

Back to School: Marketing Planning

Posted by Jeff Roberts on August 25, 2016 in Business Development , Marketing

“Back to school. Back to school, to prove to Dad that I'm not a fool. I got my lunch packed up, my boots tied tight, I hope I don't get in a fight."

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Business Development 

March Madness as a Form of Client Education

Posted by Jeremy Hoders on March 16, 2016 in Business Development , Client Service , Digital , Marketing , Websites

Most people eagerly anticipate March's arrival. The days get warmer, cherry trees bloom, the sun still shines in the later in the afternoon and you can hear birds chirping for the first time in months.

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A Lesson Firms Can Learn From Super Bowl Advertising

Posted by Jeremy Hoders on February 01, 2016 in Advertising , Mobile

As the NFL’s Super Bowl approaches this weekend, the game will draw millions of viewers. Many will be tuning in strictly for the TV commercials, with the game being secondary. "Close to 50% of viewers tune in to actually watch the commercials, more than they watch the game," ...

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Social Media 

How Professional Services Firms Can Thrive In Online Communities

Posted by Dallas Gotschall on September 13, 2015 in Social Media

When most professional service firms think of social media, they envision Facebook and Twitter followings. Then again, how many new clients have you gained from these social channels?

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Business Development 

Build your brand and business with alumni programs

Posted by Jeff Roberts on July 21, 2015 in Business Development , Events , Marketing

In a competitive economic climate, firms need to capitalize on any edge they can. They are finding rich resources leveraging their alumni network. Alumni programs have become a crucial way for firms to develop new business, strengthen their brand and recruit the best.

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Print Designers are Alive!

Posted by Dallas Gotschall on March 23, 2015 in Print

Despite sweeping changes in the print landscape, the debate of whether print is dead will be around ad infinitum and has created a riot of controversy between print literary aficionados and bloggers.

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Information Architecture: The Most Important Part of a Website

Posted by Dallas Gotschall on February 09, 2015 in Websites

Would you start building a house without an architecture or floor plan? I would hope not. And the same goes for building a website.

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Business Development 

Why Firms Should Develop a Strategic Plan

Posted by Guest Blogger on November 16, 2014 in Business Development , Client Service , Marketing

When I work with firms, which profess to have strategic plans, I find it bewildering that they often are stored in the management teams’ drawers and rarely are implemented. I scratch my head and ask why bother expending the energy and time if there is no system created to implement the plan.

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The Importance of Brand Discovery

Posted by Candis Roussel on July 16, 2014 in Branding , Business Development , Client Service , Marketing

If you ever built a house, you understand the importance of designing the structure or floor plan with an architect before laying the foundation. If you are an attorney, you understand the importance of doing some discovery about your client and case before presenting to a judge.

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Business Development 

Are you Working in a Mad Men Environment?

Posted by Jeff Roberts on May 13, 2014 in Business Development , Client Service

Can we learn anything about account management from AMC’s Mad Men? The focus of business in Mad Men is profit-driven and centers on the ‘what, when, where and why,’ with regards to client needs - not the ‘who.’

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About Moiré Marketing Partners

Moiré Marketing Partners is a strategic branding and design communications agency that specializes in creative marketing for a business advantage.