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Business Development 

March Madness as a Form of Client Education

Posted by Jeff Roberts on March 16, 2014 in Business Development , Client Service , Digital , Marketing , Websites

Most people eagerly anticipate March's arrival. The days get warmer, cherry trees bloom, the sun still shines in the later in the afternoon and you can hear birds chirping for the first time in months.

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Websites 

Websites: Owner vs. User

Posted by Jeff Roberts on January 08, 2014 in Websites

What we know now about website design compared to a few years ago, is that more focus is given to user experience not owner experience. Seems obvious, right? Well this is easier said then done.

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Marketing 

Success By Committee

Posted by Candis Roussel on December 03, 2013 in Marketing

A well-run committee is critical to the management of any organization or firm to get work completed efficiently, effectively and creatively.

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Branding 

Running to Stand Still: Meeting Marketing Deadlines

Posted by Guest Blogger on November 17, 2013 in Branding , Marketing , Websites

Take a look at almost any case docket and you will see, among the pleadings and briefs, plenty of continuance motions. So rarely in court does something that’s supposed to happen actually happen when it’s supposed to.

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Business Development 

Is the Client Always Right?

Posted by Erin Lum on October 28, 2013 in Business Development , Client Service

"If the Client Was Always Right, It Wouldn’t Need an Ad Agency." Traditional advertising agencies walk a fine line when it comes to “The client is always right.”

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Digital 

10-Step Strategy for Effective HTML Emails

Posted by Dallas Gotschall on October 08, 2013 in Digital , Events , Marketing

We’ve all gotten them. Boring, irrelevant, badly designed HTML emails. Generally you can’t delete them fast enough. But once in a while there is that one that peaks your interest–a subject line that grabs your attention, a timely offer that actually...

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Business Development 

Back to School: Marketing Planning

Posted by Jim Garzione on September 05, 2013 in Business Development , Marketing

“Back to school. Back to school, to prove to Dad that I'm not a fool. I got my lunch packed up, my boots tied tight, I hope I don't get in a fight."

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Copywriting 

Let Your Bio Tell a Story

Posted by Jeff Roberts on August 27, 2013 in Copywriting , Websites

Would you want to talk to you at a cocktail party? I often ask our clients this question when discussing their brand messaging strategy. However, the question seems even more pertinent when addressing their lawyers’ bios.

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Copywriting 

Can I Tell You a Story?

Posted by Sean Leenaerts on August 13, 2013 in Copywriting , Marketing , Social Media

Successful marketing is all about the ability to tell good stories. Most firms work to get their name and capabilities into the marketplace by connecting with their audience.

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Digital 

Mobile-friendly or Mobile-optimized Websites

Posted by Matthew Gallizzi on July 14, 2013 in Digital , Mobile , Websites

Mobile-friendly websites and mobile optimized websites are two different types of websites. If a website is Flash-based, it falls into neither of these categories. As the mobile space continues to see unprecedented growth, the importance of understanding...

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About Moiré Marketing Partners

Moiré Marketing Partners is a strategic branding and design communications agency that specializes in creative marketing for a business advantage.