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Higher Education 

Infographs: Picture Stories or Valuable Data that Supports a Point?

Posted by Jessica Trice on July 25, 2017 in Higher Education

It's hot out, and as of late, I've been pretty “hot” on infographs. As a visual learner, the graphical essence of an infograph helps, in many cases, illustrate an idea and/or a point.

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Business Development, Marketing, Social Media 

How Professional Services Firms Can Thrive In Online Communities

Posted by Jessica Trice on July 12, 2017 in Business Development , Marketing , Social Media

When most professional service firms think of social media, they envision Facebook and Twitter followings. Then again, how many new clients have you gained from these social channels?

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To Engage Your Audience, Drop The Filter

Posted by Jim Garzione on April 13, 2017 in

It’s been said time and again – the good thing about the Internet is that everyone has a voice. But the bad thing about the Internet is that everyone has a voice. We’ve entered a lightning-fast new era where direct, unfiltered communication rules. Period.

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Solo Marketer: The Jack Or Jill Of All Trades

Posted by Connie Haeder on March 05, 2017 in

A solo marketer’s role is everything from business development, to website updates, to public relations, to managing graphic design and typically with less budget and support.

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Back to School: Marketing Planning

Posted by Jeff Roberts on August 25, 2016 in

“Back to school. Back to school, to prove to Dad that I'm not a fool. I got my lunch packed up, my boots tied tight, I hope I don't get in a fight."

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March Madness as a Form of Client Education

Posted by Jeremy Hoders on March 16, 2016 in

Most people eagerly anticipate March's arrival. The days get warmer, cherry trees bloom, the sun still shines in the later in the afternoon and you can hear birds chirping for the first time in months.

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A Lesson Firms Can Learn From Super Bowl Advertising

Posted by Jeremy Hoders on February 01, 2016 in

As the NFL’s Super Bowl approaches this weekend, the game will draw millions of viewers. Many will be tuning in strictly for the TV commercials, with the game being secondary. "Close to 50% of viewers tune in to actually watch the commercials, more than they watch the game," ...

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Build your brand and business with alumni programs

Posted by Jeff Roberts on July 21, 2015 in

In a competitive economic climate, firms need to capitalize on any edge they can. They are finding rich resources leveraging their alumni network. Alumni programs have become a crucial way for firms to develop new business, strengthen their brand and recruit the best.

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Print Designers are Alive!

Posted by Dallas Gotschall on March 23, 2015 in

Despite sweeping changes in the print landscape, the debate of whether print is dead will be around ad infinitum and has created a riot of controversy between print literary aficionados and bloggers.

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Information Architecture: The Most Important Part of a Website

Posted by Dallas Gotschall on February 09, 2015 in

Would you start building a house without an architecture or floor plan? I would hope not. And the same goes for building a website.

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About Moiré Marketing Partners

Moiré Marketing Partners is a strategic branding and design communications agency that specializes in creative marketing for a business advantage.