I enjoy writing blogs like this, and sending out tweets when I run across a great article that I think will be of value to colleagues. However, I must admit that I have stopped tuning on my TweetDeck on a daily basis. Why? Because I see more and more tweets that simply prattle on about subjects that I don’t have the time or interest in reading. Perhaps I need to go in a clean out my followers and create more robust lists. But this is not my point.

As law firms continue to struggle under the weight of the economic downturn, online positioning and advertising opportunities have emerged as an inexpensive way to elevate their brand and raise name awareness. Increasing your online visibility can draw more visitors to your website, position you as a thought leader and attract new customers.