How "fit" is your brand message?

A new season of television is upon us and with it, one of my favorite shows – "The Biggest Loser." I'm always moved and motivated by how Bob and Jillian help each season's contestants shed pounds, sculpt their bodies and lead healthier lifestyles. But what I love even more is watching how the show's contestants discover and then reveal their true selves as they slough off the fat and health problems that junk food, lethargy and self-doubt have layered on.