QR codes and barcodes have been around for some time. As an agency and someone interested in the latest technology, we have been aware of them for years as a viable marketing tactic and as a part of a larger campaign.
It has only been recently that clients/prospects have recognized QR codes as a marketing tactic. However, there is a lack of education on how to appropriately use and implement them, causing distress among consumers in many different marketplaces.
If I google the definition of “brand”, will my URL eventually take me to an actual company or to the website of a child still in utero? Recently, I came across some articles that report on a growing concern among parents about how to raise their children in an age of rapid technological advances and the lengths they must go to in order for their child to “succeed in a world where he/she will be judged by their digital footprint.” (Wired, James Seddon)
Last week, I participated in a focus group on modern technology. (I also received some nice coin for my time!) Shortly after we began, it was easily apparent that the subject was on the awareness of Intel processors. We talked a lot about performance and how relevant and important it was to our personal and professional lives.