Scenario: Your company is in a do-or-die situation. If it doesn’t have a web presence and can’t gain any kind of visibility, the possibility of your company going under increases significantly. You have been chosen to set off on a journey to save the company and are given three tools that will help you along your road to success: a large budget, access to PPC & SEO experts and a sword (just kidding…bad joke). There will be obstacles along the way: money constraints, content issues, fire breathing dragons and competition. The power is yours!
Last week, Moiré Marketing Partners attended the Los Angeles Legal Marketing Association’s Continuing Marketing Education Conference, where law firm leaders and marketers gathered to discuss the pressing issues facing their firms. One of the most common themes we heard was the need to update law firm websites and improve their search engine rankings.
Accounting marketers have swarmed Washington, DC this week for the Association for Accounting Marketers (AAM) annual conference. Sessions have included performance reviews, how to add value to your firm and niche development to marketing audits and online marketing strategy.
We all want our websites to be found, positioned and ranked high by search engines. Are you checking to see that your site is attracting traffic? Or, are your professionals sending you emails asking you why your firm’s site doesn’t appear on the first or even the second page of search results? SEO is not optional; it is critical to the success when designing or redesigning websites. We all have websites; we all have to take SEO into consideration when building our sites!
Lately, open source CMS software like Drupal, Joomla! and Wordpress are giving proprietary CMS software a run for its money. And for good reason. It is easy to use—You don’t need programming skills to make updates or changes. Here are some of the other benefits of an open source CMS: