Accounting marketers have swarmed Washington, DC this week for the Association for Accounting Marketers (AAM) annual conference. Sessions have included performance reviews, how to add value to your firm and niche development to marketing audits and online marketing strategy.

Last week, I participated in a focus group on modern technology. (I also received some nice coin for my time!) Shortly after we began, it was easily apparent that the subject was on the awareness of Intel processors. We talked a lot about performance and how relevant and important it was to our personal and professional lives.