Accounting marketers have swarmed Washington, DC this week for the Association for Accounting Marketers (AAM) annual conference. Sessions have included performance reviews, how to add value to your firm and niche development to marketing audits and online marketing strategy.

When working with multiple clients, it’s important to learn what is the most effective form of communication for that client. More often than not it will vary from person to person and not firm to firm. There will be some global technologies that a firm uses and are important to know and understand early in a client/partner relationship, particularly if you are working on building a website or designing an electronic annual report. But at the end of the day people just like to be asked – “What is the best way for me to communicate with you?”