Navigating a marketing department of one

Posted by Guest Blogger on December 20, 2010 in Branding Business Development Client Service Marketing >> 0 comments
Tags: Amanda Acevedo Legal marketing association LMA marketing agency marketing departments Niles Barton professional services firms

GUEST BLOGGER: Amanda Acevedo, Director of Marketing and Business Development - Niles Barton

Over six months ago, I moved from a global law firm with a marketing department of 20+ professionals to a midsized regional firm with a marketing department of just one: me.

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Three keys to effective print advertising

Posted by Jeffrey Morgan on September 21, 2009 in Advertising Branding Marketing >> 0 comments
Tags: advertising branding marketing professional services firms

MRI Starch, the venerable market research company that has been measuring the effectiveness of advertising for more than four decades, recently completed a survey to find out what makes a print ad sell. The findings include a number of valuable take-aways professional services marketers can use to improve our own positioning and branding efforts. Here’s what Starch learned:

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