GUEST BLOGGER: Jonathan R. Fitzgarrald, Director of Marketing - Greenberg Glusker
Five tips for turning introductions into opportunities
It is 7:45 a.m. Cup of coffee in hand, you find a seat and wait for the networking meeting to begin—you are visiting for the first time. The group leader welcomes everyone and says, “With so many new faces today, I thought it would be a good idea to go around the table and have everyone take a few moments to introduce themselves and what they do.”
Lebron James and even Roy Hobbs (“The Natural”) have each been labeled as the chosen one, are you? As part of your client service program, are you calling prospects that did not choose you for an interview or as the winning agency or firm? If not, this is an important step in uncovering what your firm has done well and potential areas for improvement.