You’ve bored me to tears and now you want my business?

Posted by Guest Blogger on October 25, 2010 in Branding Business Development Marketing >> 0 comments
Tags: communications elevator speech Greenberg Glusker Jonathan Fitzgarrald law firm marketing Mark Pariser new business development presentations Stephen R. Covey

GUEST BLOGGER: Jonathan R. Fitzgarrald, Director of Marketing - Greenberg Glusker

Five tips for turning introductions into opportunities

It is 7:45 a.m. Cup of coffee in hand, you find a seat and wait for the networking meeting to begin—you are visiting for the first time. The group leader welcomes everyone and says, “With so many new faces today, I thought it would be a good idea to go around the table and have everyone take a few moments to introduce themselves and what they do.”

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Are you the chosen one?

Posted by Jeremy Hoders on January 6, 2010 in Business Development Client Service Marketing >> 0 comments
Tags: client service communication interviews marketing presentations proposals

Lebron James and even Roy Hobbs (“The Natural”) have each been labeled as the chosen one, are you? As part of your client service program, are you calling prospects that did not choose you for an interview or as the winning agency or firm? If not, this is an important step in uncovering what your firm has done well and potential areas for improvement.

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