GUEST BLOGGER: Michael Silverman, CEO, Duo Consulting
When most professional service firms think of social media, they envision Facebook and Twitter followings. Then again, how many new clients have you gained from these social channels? You could probably count them on your fingers.
We hear it all the time in blogs, white papers, newspaper articles and from industry experts. “….marketing budgets continue to be slashed, programs are being dropped and marketing staff are being laid-off.” This creates the challenge of strategically choosing the marketing tactics that make the most sense for your firm and your brand.