On January 28 I moderated an innovative virtual panel discussion examining three of the first efforts at law firms to implement integrated social media campaigns. Kelly Hoey from 85Broads, Russell Lawson from Sands Anderson Marks & Miller, PC, Andrea K. Stimmel from Curtis, Mallet-Prevost, Colt & Mosle LLP and I explored our social networks in real time while participants connected, shared their thoughts and posed questions on twitter using the hastag #ISMC.