Mobile-friendly websites and mobile optimized websites are two different types of websites. If a website is Flash-based, it falls into neither of these categories. As the mobile space continues to see unprecedented growth, the importance of understanding the difference is becoming crucial. It could mean the difference between winning or losing a prospective client.
Recently, I spoke at a Legal Marketing Association (LMA) Conference regarding web technologies and how advancements are changing the way professional services firms respond to the delivery of information needs to clients. Today, just realigning or “refreshing” your website, while helpful, may not be enough to stay competitive. When I reached the section on mobile websites (mobi) during my presentation, I was bombarded with questions regarding the difference between an app and a mobi, including.
I remember being eight and all I wanted for Christmas was "Game and Watch" games. Game and Watch by Nintendo, was a handheld gaming unit made in the early 80s, with an LCD screen and very simple motion. In my mind, this was the seed of the moblie generation and I'd like to believe that this revolution may have started with me. ;)