Your firm’s website is the single most important component to your firm’s marketing communications efforts. Period.
It’s the lynchpin on which all of your other mar/com efforts rest, it’s your “first impression”, your opportunity to communicate with targeted clients on a regular basis via blogs, and hopefully it supports your firm’s business development efforts.
When working with multiple clients, it’s important to learn what is the most effective form of communication for that client. More often than not it will vary from person to person and not firm to firm. There will be some global technologies that a firm uses and are important to know and understand early in a client/partner relationship, particularly if you are working on building a website or designing an electronic annual report. But at the end of the day people just like to be asked – “What is the best way for me to communicate with you?”