We hear it all the time in blogs, white papers, newspaper articles and from industry experts. “….marketing budgets continue to be slashed, programs are being dropped and marketing staff are being laid-off.” This creates the challenge of strategically choosing the marketing tactics that make the most sense for your firm and your brand.
Like many Americans, I have reevaluated my personal spending in areas such as my Jeep’s gas consumption, my credit card usage and my entertainment spend (i.e., my late night dinners and adult beverages at the local pub). As you can probably guess, I have not stopped driving, I have not stopped using my credit card and I have not eliminated FUN! What I did do was drive a little less, watched what I spent and had fun at home with my wife and friends more often. Think about what you do with your personal finances when times are tough.