Marketing your benefits not your bling

When I was young I remember my father teaching me the difference between wants and needs. Whenever I would ask for something he would sometimes reply, “Now, do you need that or do you want that.” Now that I’m the adult I remember his words and while I still make impulse buys, when I’m considering a major purchase the lesson of wanting or needing always sticks in the back of my mind. Just ask my wife!