Debunking the partner buy-in myth

GUEST BLOGGER: Jack Kolmansberger, Chief Marketing Officer - Herbein + Company, Inc.

How many times have professional services marketers heard the following….
 
That’s a great idea, but how can we get buy-in?
Personally, I think it’s the thing to do, but partners won’t want to pay for it….
Even if a few people will do it, you’ll never get full partner buy-in….