GUEST BLOGGER: Denise Nix, Marketing and Business Development Manager, Glaser Weil
Take a look at almost any case docket and you will see, among the pleadings and briefs, plenty of continuance motions. So rarely in court does something that’s supposed to happen actually happen when it’s supposed to. This has, somehow, become the norm for the justice system… and for lawyers.
Would you want to talk to you at a cocktail party?
I often ask our law firm clients this question when discussing their brand messaging strategy. However, the question seems even more pertinent when addressing their lawyers’ bios. With most traffic on law firm websites going to lawyers’ bios, it’s the perfect place to add that “human touch” that engages and connects with clients—making them someone clients want to work with rather than have to work with. You know, the kind of thing that makes people want to talk to you at a party. And yet, so many lawyer bios have all the warmth and interest of a slab of concrete. Why?