Is your firm GPS-less?

Posted by Guest Blogger on November 29, 2010 in Client Service Marketing >> 0 comments
Tags: accounting firm marketing Kimberly Alford Rice KLA Marketing Associates law firm marketing marketing budget marketing planning strategic planning

GUEST BLOGGER: Kimberly Alford Rice, President - KLA Marketing Associates

How wise would it be to leave on a road trip without programming your GPS first with the “end location” or without Google driving directions? Not very wise, but that is essentially what law firms do when they spend on marketing without a written plan and annual budget.

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