Agency: Thank you for thinking of us for your project. Is there an RFP that we can work from to provide you with the best possible answer to your needs?

Client: I am sorry, no, we do not have an RFP.

Agency: Ok, no problem, We have a few questions for you about the project that will help us answer your needs. Do you have some time to chat further?

Client: Yes, of course.

We hear it all the time in blogs, white papers, newspaper articles and from industry experts. “….marketing budgets continue to be slashed, programs are being dropped and marketing staff are being laid-off.” This creates the challenge of strategically choosing the marketing tactics that make the most sense for your firm and your brand.

Sitting at my local watering hole the other night, I struck up a conversation with a person in town on business. Our conversation took a turn when they asked me what I do. When I told them I work remote with a DC-based strategic branding and marketing agency, they went off on a tangent about how successful their employees are that work remote and the benefits of such an arrangement.